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Company History:

A celebrated name among surfers across the globe, Quiksilver, Inc. designs and distributes casual sportswear, beachwear, and snowboard wear, marketing its apparel under the Quiksilver, Roxy, Private Surf, Que, and Raisin labels. Although Quiksilver produced a broad range of apparel items for several distinct types of customers during the mid-1990s, the company's chief focus has been setting fashion trends for surfers. Founded by two young American surfers in 1976, Quicksilver recorded enviable success with its boardshorts, swimsuits, and other surfing apparel and accessories during its first decade of business. Encouraged by this success, the company's management diversified into other types of active wear during the 1980s and began selling merchandise through department stores, rather than dealing exclusively with smaller specialty shops. The maturation of the narrowly focused start-up company developed it into a multi-faceted corporation that reigned as a market leader during the 1990s.

Wednesday, October 7, 2009

Company Perspectives:


"The Quiksilver logo, a cresting wave and snowcapped mountain, represents active sports and global excellence. Our heritage comes from the beach and the sport of surfing and extends out to include other lifestyles where the dictates for fashion and function come from active people with high standards. Since its birth over 20 years ago, Quiksilver has maintained its commitment to performance, style, and endurance and has taken the message around the world. The company credo is built upon our premier brand, Quiksilver. Quiksilver is a worldwide surf/board-riding lifestyle label based on authenticity and reputation for excellence. Our goal is to provide the market with purity of concept and provide our customers product they can wear with pride since it represents quality and value from a solid foundation. Quiksilver's substance lies in its history, its product quality and innovation and its authentic connection to the extreme sports culture. In addition to Quiksilver, Pirate Surf, Que, Roxy, and Raisins represents our complete dedication to the outdoor lifestyle. This dedication has made Quiksilver a world standard."
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